I was a part of the core team spearheading Sonder’s 2-year Northstar vision – along with ideating and conducting focus groups across the org, I worked on visualizing the entire deck. 

These spot illustrations were key in conveying the innovative experience concepts that Sonder will execute in the vision.

Leadership Principles

Spot illustrations and hand lettering to depict Sonder’s updated leadership principles. Collaborated with the head of people, and debuted this artwork company wide and in all training materials.